What Can We Sell on Etsy? How Can We Make Product Research?
When deciding on the products you will sell, you must first determine a category. You will be more successful the more you focus. Therefore, first decide which category you will sell in. As Rexven, we have already made research and made agreements with manufacturers for best selling products and assist you as much as we can.
For example, let’s say you decided to sell jewelry. Of course, there are dozens of types of products you can sell related to jewelry.
The three most important points when deciding on products to sell are: Sales volume, profitability, and competition status.
Product Research Methods
1. Analyzing Successful Shops and Products
When deciding which product to sell, it is very helpful to find shops you can use as a model. These shops have already reached significant sales levels, which means there are things they are doing correctly. We can decide what we can sell by examining what these shops are selling.
How do we find successful shops?
If you want to find successful shops on Etsy, you can use the Erank software.
You can filter by selecting the category you want to sell in at the top. Additionally, if you haven’t determined a category, you can set one for yourself by examining the top-selling sellers.
For example, if you want to sell in the jewelry category, you can find the most successful shops by selecting “jewelry” from the categories. It is even better if you examine successful shops established within the last year. Since they opened a new shop and became successful just like you, they will be better examples for us.
When you click on the shop name to see which products they sell, the competitor analysis tool will open. From here, you can examine the shop more closely. It will be very beneficial to open the shop’s Etsy page as well to see what they are doing.
Product Research through Keywords
Keywords hold a very important place in e-commerce. Customers mostly search for products they want to buy using specific words, and then they examine and purchase products from the results that appear.
We can also make research based on keywords when deciding which product to sell.
When you go to the Etsy.com website and type “leather” into the search box, it will provide suggestions. Since these are the most searched words, you can analyze them as a baseline.
To find more words, when you type “leather” followed by letters like a, b, or c, keywords starting with those letters will appear. You can see all the words using the “Keyword Explorer” extension developed for this purpose.
By typing to these words on Etsy one by one, you can examine in detail which products sell a lot and what different shops have done.
Analyzing the Products of Your Agreed Manufacturer
If you have partnered with a manufacturer at the start, you already have potential products in hand. You can decide which products to start selling by analyzing these items on Etsy.
You might also be a manufacturer yourself. In this case, you should perform a detailed analysis of whichever product group you have the capacity to produce.
As Rexven, we have products for which we have agreements with manufacturers. Whichever ones you decide to sell after analyzing them, we support you as much as we can.
Product Research Using Software
Since there are millions of products on Etsy, it can be difficult to decide which one to sell. Product research software imports these products into their own databases for you. You can find top-selling products by applying specific filters.
What are the product research softwares? How can we use them?
Etsyhunt
Erank
Alura
Everbee
Roketfy
...
There are dozens of software tools you can use to research products on Etsy. Among these, I use Etsyhunt for product research and Erank for keyword research.
Since their general logic is the same, I will now explain Etsyhunt for product research and Erank for keyword research during product listing. You can use the others if you wish.
You can register for Etsyhunt using this link: https://ehunt.ai/en/?fpr=rexven
With the Etsyhunt software, you can conduct product and keyword research. I will explain the keyword research section in detail during the product listing stage. Let me explain here how you can conduct product research.
When you press the “Etsy Product Database” button, all products are listed from the most sold to the least sold. You can make product research by applying many filters here. For example, to find the best-selling T-shirts, I type “shirt” into the top search box, and the best-selling products with “shirt” in the title appear.
You can also search by category. Whichever category you plan to sell in, you can examine the best-selling products by selecting that category. Price and product type are also among the filters I use. Under the filters, there is a “release time” section where you can examine newly released products. For example, you can discover products published within the last 180 days that have reached significant sales levels. Products listed recently that are selling well are high-potential products for us.
When you click on products, you can access detailed data about them. The most important data for us is the sales numbers. Etsyhunt shares historical sales data for the product.
Another important piece of data is which keywords this product is indexed in and receiving sales from. This allows you to find the words used by top-selling products. We will use these keywords when creating our product listings. You can see the competition status and sales potential for a keyword.
Another section I use in Etsyhunt is the “Shop Database” section. Here, you can find the top-selling shops by applying filters. By using filters like country, category, sales, reviews, and favorites, you can examine the most successful shops in your target category. Also, the most useful filter here is “creation time”—the time the shop was established. Examining shops that were opened recently and are selling well is a great method.
I usually examine the best-selling products of successful shops after I find them. For example, if you want to set up a jewelry shop, you can search for the most successful shops by selecting the jewelry category. By saving the top-selling products of these shops to your list, you can later build your own shop around these products. You need to constantly improve your shop by following successful shops and tracking the new products they add.
Another tool I use most in Etsyhunt is the Google Chrome extension. When you add the Chrome extension, you can see how much products sell, the number of favorites, and the listing date directly on the page.
Additionally, when you go into a product, you can access more detailed statistics.
How Can We Analyze Products?
Let’s say we found the products, but how will we decide which one to sell? You can decide by looking at the following criteria:
How much does it sell?
How many competitors are there?
Are there competitors with a very high number of reviews?
Have a few sellers dominated the category?
Are there gap areas to make a difference? (Problematic points can be identified by analyzing reviews to improve the product, or products sold together can be examined to create bundles.)
Is the trend for the product increasing or decreasing? In which months did it increase, and in which months did it decrease?
What is the profit margin?